I recently listed this beautiful home in The Point and had the good fortune of getting a full-price offer within 24 hours of it hitting the market. At a price point that’s average days on the market is 212 days and the average listing- to-selling price is 95% for recent comparable sales I would say we did very well! So was this pure luck? Perhaps, but I do believe that my seller’s and my efforts getting the property ready, staging and then going all out on the marketing didn’t hurt!
In this specific case we decided the gorgeous pool and outdoor fireplace/grill and bar were huge attributes given that these amenities didn’t exist in our competition. So, besides having the house and garden groomed to perfection I hired a wonderful stager to make everything inside “popped” while I focused on the pool area and the front door. My inspiration was a recent Frontgate catalog and other photos on such online sites as Houzz.com. But all of this effort might have ended up under the radar of buyers if we hadn’t used two key marketing tools that are rather new to the Lake Norman area:
- Aerial/Drone Photography and Professional Video
- Matterport 3-D and 360 Virtual Tour
Of course, both of these required the expertise of a very talented photographer I was able to hire for the project. He did all of the still photos, the drone aerial photos, created the video and took the Matterport 3-D photos. The end result was pretty darn awesome!
Here is the video:
Below is the Matterport 3-D tour. If you are not experienced viewing this type of marketing, I find it easiest to click on one of the photos and then use your up, down, right and left arrows to either take a good look of a room by doing a 360 degree scan or literally walk through the house from room to room and stop and turn whenever you want:
What is the take away? I can’t emphasize enough the importance of staging a home and then using the best marketing tools available that are appropriate for your property. It is worth every penny!